Marathon Data - Measure The Revenue Impact Of Brand With AI

Free yourself from the shackles of the performance marketing hamster wheel of diminishing returns and ever-increasing CPMs. Marathon is the first AI software platform that quantifies the revenue impact of Brand and top of funnel investments. Confidently find a 50/50 balance between Brand and performance. CFO Approval Guaranteed.

Build your moat.
We're building Marathon for companies in Stage 3 of The Brand Lifecycle committed to getting to Stage 4
Our Story
Brands are moats. What we're trying to do is find a business with a wide and long–lasting moat around it, protecting a terrific economic castle. In essence, that's what business is all about.
A great brand, meaningful to consumers will outlast the marketing spend.
Brand and activation work in synergy, each enhancing the other. Brand communications create enduring memory structures that increase the base level of demand and reduce price sensitivity.
People largely use their memories when buying, rather than searching. Simply put, the brand that gets remembered is the brand that gets bought
I think probably our most important piece of intellectual property is our brand name
Our goal is to increase the probability that the brand comes to mind when the buyer goes in–market, not to persuade the buyer to go in market. You can’t push buyers down a funnel, but you can catch buyers as they fall
Marathon is brought to You by the best data scientists, engineers, PHD's, and the scrappiest entrepreneurs from:
Build Real Asset Value (A.K.A Your Moat)
A daily measure of Brand that links digital engagements directly to bottom–line growth
Quantify the $$ your organic social channels are driving — per post
See the total value driven by your advertising
How Marathon's Model Works
free your brand from the shackles of substandard measurement
Turn Brand Building into performance marketing for the first time in the history of humanity

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